Many changes have swept through the health and fitness sector this year, with digital and wearable technologies dominating the way we train and achieve our fitness goals. This sector seems to undergo drastic changes every year as more companies try to boost their market share by releasing more sophisticated and innovative products. So, with 2017, a little under two months away, we take a look at what could be in store for the fitness sector next year.
Digital technologies will continue to grow
This year, digital technologies really made their breakthrough onto the market, and you can expect this growth to continue as we head into the New Year. Devices like the Fitbit have exposed us to a whole new world of nutritional information and data about our workouts. This makes it easier to see how much we are progressing and it also allows your personal trainer to offer expert and detailed advice on how to customise your workouts to achieve our goals faster.
By 2020, wearable technologies are expected to be worth a staggering $34bn, so you can expect to see this sector rise at a faster rate as gym-goers and exercise enthusiasts look for more detailed information about their health and their workout patterns.
The rise of on-demand workouts
Platforms like Netflix and Amazon Prime have changed the way we consume television programmes forever, and it’s only a matter of time before platforms like these move into the lucrative health and fitness sector. Some fitness starts have already taken to YouTube to post videos of their workouts and stream them live, but as the demand for home workouts grows, you can expect more companies to follow suit. Technology has made information more accessible than ever, and giving users a vast array of on-demand workouts from some of the best personal trainers and fitness stars in the business will almost certainly be a viable option next year. These workouts could be done in the comfort of your own home, and the price of a subscription to a company like Netflix is certainly lower than a monthly gym membership.
Boot camps will become more populars
People are leading busier lives, and it can often be hard to find the time to go to the gym every day as a result. Motivation levels will almost certainly drop throughout the year, too, meaning it may take longer to achieve their health and weight-loss goals. A boot camp is a great solution to these issues. If you book through a company like Prestige Boot Camp, you will be situated in some of the most picturesque locations in the UK. Some of the best military personal trainers will put you through your paces with a mix of strength, conditioning and fitness routines that will give you noticeable weight-loss results and leave you feeling inspired and motivated. The company offers boot camps in London, Devon, Suffolk, Wales, Spain and Portugal, so it’s a great opportunity if you’re looking to get away from the hustle and bustle of daily life.